Usually the code is positioned at the end of each page of the website, in the footer.
More detailed instructions about this integration method can be found in this guide: https://www.iubenda.com/en/help/posts/216
In case ours is a WordPress site, then this article will help you with the insertion: https://www.iubenda.com/en/help/posts/48
You can find an overview of the integration options by visiting https://www.iubenda.com/en/help/posts/231
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